The Importance of High-Quality Branding & Packaging for Cannabis Products
Though still a relatively young industry, standing out as a brand in the cannabis space can undoubtedly be challenging. From thousands of legal brands and products to the astronomic black market, having quality branding and packaging for your weed brand is crucial to thriving amongst the sea of competitors. Even if you have the most premium product on the market, without intentional, exceptional branding and packaging, your creation may not see the attention it deserves.
As branding and packaging experts here at Religious Packaging, we know first-hand how much product presentation can elevate a cannabis brand. You may have perfected your product, but branding and packaging might be the final touch needed to take your brand to the next level. But don’t be intimidated; professionals like us can do all of the work to strengthen your branding and designs, as well as produce quality, industry-leading packaging that will stand out.
Aside from procuring a more crisp, professional look, there are many benefits to having high-quality branding and packaging for your cannabis products. Read on to learn about five positive outcomes of sprucing up your weed packaging, with plenty of tips scattered throughout.
5 Benefits of High-Quality Branding & Packaging for Cannabis Brands
Elevate your brand’s package design and gain recognition
You may have the best cannabis product on the market, but if it’s displayed in bland or cheap packaging, it will probably get overlooked. It will blend in with the rest of the no-name brands and boring designs while the spotlight stays on those with vibrant designs, premium packaging, and notable names.
A well-designed package can elevate your cannabis product's perceived value, capture attention, and create a memorable experience for customers. If your packaging quality aligns with top-selling products, consumers will be more likely to take a chance on what you have to offer.
What does a well-designed cannabis product package look like? Your packaging should:
align with your brand identity (logos, fonts, color schemes, etc.)
appeal to your target market
be professionally designed
be functional
utilize premium materials that keep your product protected
follow market standards
Build trust among consumers
With so many products on the market and varying qualities at that, it’s important to build trust among consumers. Why should someone choose you over a more known brand? How can consumers trust you’re selling a quality product that’s worth the price tag?
46% of consumers stated that they’re willing to pay more for products by brands they can trust, according to a survey by Salsify. Further, 72% of Americans agree that packaging design heavily impacts their purchasing decision. Thus, having the right packaging is a key way to get consumers to trust your brand and choose your products over others. If your branding and packaging are visually appealing, noticeably high-quality, and up to market standards, consumers will naturally be attracted to your products and trust what you have to offer.
Increase your market visibility and differentiate your brand from competitors
If you want your cannabis brand to stick out, it’s important to have a differentiating factor. Though you may offer similar products to what’s already out there, you can utilize your package design to distinguish yourself from competitors. In a crowded market, product packaging design can be the key to standing out and gaining market visibility.
Maybe your package is easier to open and reseal… maybe it’s the perfect size for on-the-go… maybe it comes with accessories… maybe the design is intriguing and irresistible. There are many approaches you can take. But the bottom line is, having a well-designed package is equally as important as what’s inside, especially when it comes to raising your market visibility and differentiating your brand from competitors.
Image via Unsplash
Protect the quality and function of your product
Quality packaging goes beyond the graphic design. The physical design and material of the package are just as important, not only to attract eyes but also to protect your product. Premium packaging materials can help protect products from damage and contaminants, helping to preserve quality and potency, making for a more consistent experience.
Further, the functionality of your packaging can determine how accessible and appealing it is. It’s important to follow state guidelines in regard to child-proof packaging; however, if it’s too hard to get your product open and shut, you may deter customers from purchasing again. Conversely, a well-designed package, especially one that can be reused, may attract more customers and increase repeat business.
Enhance the appeal of your product
The overarching benefit of having high-quality branding and packaging is enhancing the appeal of your cannabis product. Whether you have a one-of-a-kind product or are sticking to the basics, your packaging can make or break your product’s popularity and appeal.
Having high-quality, professionally-designed packaging can:
help your product gain recognition, capture consumer attention, and increase market visibility
build trust among consumers and create repeat customers
protect the quality of your product
elevate your product’s perceived value
help you stick out and differentiate from competitors
Branding & packaging by Religious Packaging
Where to find premium cannabis branding & packaging services
In need of high-quality branding and packaging for your weed brand? Religious Packaging can take your brand from no artwork to finished product— from mundane to irresistible. From logo design to a wide range of products to choose from, we’re your one-stop shop for all things cannabis packaging. We’re a California and Florida-based brand that produces and assembles all our products in the USA. Our small, family-owned team is dedicated to an operation centered on integrity, care, and customer satisfaction. We’re religious about what we do— taking your cannabis brand to the next level.
Get in touch with us to see how we can help elevate your cannabis brand. Email us at ReligiousPackaging@gmail.com or fill out our contact form.