Beginning Stages of Your New Cannabis Brand: 3 Steps to Ensure Success

The cannabis industry is on fire right now, so— while your mother may— we don’t blame you if you want to claim a piece of the pie. In fact, we’re here to support you. Between restrictive laws, lack of banking options, and market saturation, this will be no easy feat. But let’s start from the beginning. Let’s focus on some of the earliest steps that are crucial to ensure the success of your new cannabis company.

So you have a product. You may have perfected it; you may have the growing and/or extraction process down pat; you may have even obtained a license to sell it legally, so now what? Well, you can’t just throw the raw material on shelves; you need to package it in something. And that package can’t be plain and boring, or else you won’t be appealing to cannabis buyers. And you need to find someone to help with creating this packaging, and once ready, you need to find dispensaries to buy your products.

There are many early steps you must take to ensure the success of your cannabis company. We’re going to teach you about three of the main beginning stages to take your brand from raw material to dispensary shelves and into the hands of consumers.

3 Important Steps to Take Your Weed Brand From Raw Material to Dispensaries

Develop your brand identity

Once you’ve come up with your brand’s name, the next step is devising your brand identity. A brand identity is a visual and sensory representation of a brand that communicates its personality, values, and characteristics. This is what distinguishes you from competitors, and helps your brand be recognizable, memorable, and create an emotional connection with consumers. Brand identity elements include a logo, color palette, typography, imagery, and voice and tone.

If you have a knack for branding and design, you can save money forming your brand’s identity in-house. But don’t stress if you’re the complete opposite. Consider hiring a marketing agency or cannabis branding service to help with the creation of your brand identity.

Once you’ve concocted your brand identity, you’re ready for the next step: packaging.

Work with a packaging company to design & manufacture your product’s vessel

The way your product is packaged and presented can really elevate your brand and allow it to stand out amongst competitors. Having high-quality cannabis packaging can help your product gain recognition, capture consumer attention, increase market visibility, build trust among consumers, and elevate your product’s perceived value. Aside from the visual qualities, premium packaging can also protect your product from damage and contaminants.

From the aesthetic to the practicality, quality packaging is crucial to the success of your product. A well-designed cannabis product package should align with your brand identity, appeal to your target market, be professionally designed, be functional, utilize premium materials that keep your product protected, and follow market standards.

High-quality packaging is crucial to getting your weed brand on dispensary shelves

Producing your product is hard work on its own, so look to the experts to complete the final steps needed to get your product shelf ready. Packaging services like Religious Packaging can take your brand from no artwork to a finished, packaged, shelf-ready product.

Make industry connections & get your product on dispensary shelves

After obtaining all the necessary licenses and producing a compliant product, there are a few more steps to get your product on dispensary shelves. You must pitch to dispensary product managers and cannabis buyers to try to get them to buy your products. Depending on how competitive the market is, you may have difficulty selling your products to dispensaries. Prove to dispensaries why you’re worth taking up their shelf space; consider giving them a sample to help earn their trust and interest.

Often an easier path is pitching to distribution partners who already have connections with dispensaries. But you can also make these connections on your own. A great way to expand your web is by attending networking events, conferences, and trade shows like MJ Unpacked and MJBizCon, where you can talk directly to dispensaries, buyers, other brands, and more. You can also network through social media platforms like LinkedIn.

Attend trade shows and events to make connections to help get your weed product sold at dispensaries

Where to find premium cannabis branding & packaging services

In need of high-quality branding and packaging for your weed brand? Religious Packaging can take your brand from no artwork to finished product— from mundane to irresistible. From logo design to a wide range of products to choose from, we’re your one-stop shop for all things cannabis packaging. We’re a California and Florida-based brand that produces and assembles all our products in the USA. Our small, family-owned team is dedicated to an operation centered on integrity, care, and customer satisfaction. We’re religious about what we do— taking your cannabis brand to the next level.

Get in touch with us to see how we can help elevate your cannabis brand. Email us at ReligiousPackaging@gmail.com or fill out our contact form.